The greatest hack in food marketing
An article by Olaf van Gerwen was recently published in FMCG CEO Magazine discussing the importance of building meaningful and valuable brands. Why was this topic chosen? Culinary identities are a big part of what we do at Chuck Studios. Before shooting a campaign, we think it is essential to understand a brand and how […]
Imitate or Innovate?
Discussing future pioneering possibilities for meat-replacing An article by Olaf van Gerwen was recently published in FMCG CEO Magazine discussing future pioneering possibilities for meat-replacing products. Why was this topic chosen? Meat consumption is a subject that has great potential for discussion. The reason for this is its constant change in society and, more specifically, […]
2022 global campaign for 7UP – behind the scenes
the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]
7Up – Behind The Scenes
behind the scenes of the global campaign for 7Up When 7Up called with this brief, it was all systems go. We knew something special was in the stars here. Director / DOP and Chuck Studios co-founder Olaf van Gerwen ascended the directing chair. 7Up is the original lemon & lime soda drink. The campaign idea […]
the best food ads of 2020
Food Ads 2020: Global creativity synchronises under stress If you start weakly connected metronomes randomly, the tick-tocking will phase lock within minutes. This mysterious natural phenomena is called ‘spontaneous synchronisation’ and is also found in cells, muscles, biological clocks, military parades and menstrual cycles. The stress of this year had minds synchronised globally unlike never before. The […]
Northern lights in a bowl
Arla brings Iceland into Skyr Creamy The night sky lights up through the Aurora Borealis. An idea pitched agency Being There to Arla for their new product: Arla Skyr Creamy. A fresh and tasty bowl of full, creamy Skyr. Shooting on two sets simultaneously and a gigantic projection of the Northern Lights made this a […]
Los Angeles director Shanghoon shoots for Clif Bar’s Nut Butter Bar
director Shanghoon shoots for Clif Bar’s Nut Butter Bar Just a year after shooting for Clif Bar at our Amsterdam studio, we were thrilled to be contacted again by the energy bar institution, based in Emeryville, CA. This time, Clif Bar was looking for an appetizing approach to show off their Chocolate and Peanut Butter […]
snack break | valess – meet the “meat”
Meatless “meats” are solidifying their positions in our grocery stores. More people are aware of this healthy and tasty alternative to meat. Valess is one the first Dutch meat replacement brands. We spoke to Vivian Collet, global marketing manager Valess, about this meat alternative. Vivian started at a small project management agency, followed by an […]
ellen gaedtgens featured in fonk’s editorial: powervrouw
In the latest series of Fonk’s ‘Powervrouw’, Annemieke Riesebos talks to our very own co-founder and managing director, Ellen Gaedtgens. The series depicts inspiring women from the marcom, art and media industry. It asks; who they are, what they do and where can they make a difference? You’re the co-founder of Chuck Studios. What do […]
snack break | Dog Haus – a würst story
The “Craft Casual” chain Dog Haus calls themselves the Absolute Würst. Their roots lie in their creativity, quality and community. It’s known, not only for their innovative award winning menu and use of clean ingredients, but also for their never-ending commitment to innovation. In fact, Dog Haus launched The Absolute Brands (a virtual kitchen concept) […]
feel good food
Since the start of the Covid-19 pandemic, the number of people relying on food banks in the UK and around the world has risen dramatically. As economic conditions tighten, and people find themselves edging ever closer to the poverty line, this demand doesn’t look like it’s going anywhere soon. ‘FEEL GOOD FOOD’ is a film […]
snack break | Honig – 150 years of family meals
In 1876 Honig introduced the Italian cuisine to the Netherlands. Nowadays the Honig brand is in two third of the Dutch kitchens and has become a true household brand. For more insight into Honig, we talked with Tanja Kempen, Senior Brand Manager for KraftHeinz Company. She spends most of her efforts building and boosting their […]
