Snack Break | Unilever Ice Cream – Ice Cream Lovers

How does that work? Snack Break | Unilever Ice Cream – Ice Cream Lovers After a long, heated summer it’s time for a short reflection. If you say sun, your thoughts easily shift to ice cream. A sweet and chilly break for a summers day. Chuck Studios spoke with Sebastien Deneux, Marketing Manager Ice Cream […]

Snack break | Seedlip – Alternative alcohol

A truly sophisticated alternative option to alcohol. Seedlip combines the rich flavors of herbs and spices to create a base for non-alcoholic cocktails, which are easily paired with meals. No pink, sugary drinks, but trailblazing beverages. Before working as National Education Manager at Seedlip, Laura Lashley was a bartender and bar manager in New York […]

Food marketers: Nobody truly cares about your culinary identity but you

The world is an unreliable place. Blink twice and Trump is in office and a virus creates chaos in our communities and industries. Certainties are scarce. A raw deal, because they are the most comforting thing. If your twelve year old daughter carelessly opens the fridge and asks to grab a beer, it’s easy to […]

meat substitutes, it’s time for a substitution

Now that it has been proven that slaughterhouses are almost as bad for humans as they are for animals, the meat substitutes win another round. It’s not a knockout yet, but the newcomers certainly look like the favourite. It could be a long match, however. The battles on sustainability, CO2, animal rights and future-proofing may […]

snack break | subway – what sub

Pick and choose all the ingredients you want on a sandwich. From the meats and breads to the vegetables and toppings. This was the basic strategy for the brand Subway. Nowadays the company runs around 41.000 restaurants worldwide which use this same basic principle and are all franchisees. For a little peek behind the curtain […]

ellen gaedtgens featured in fonk’s editorial: powervrouw

In the latest series of Fonk’s ‘Powervrouw’, Annemieke Riesebos talks to our very own co-founder and managing director, Ellen Gaedtgens. The series depicts inspiring women from the marcom, art and media industry. It asks; who they are, what they do and where can they make a difference? You’re the co-founder of Chuck Studios. What do […]

feel good food

Since the start of the Covid-19 pandemic, the number of people relying on food banks in the UK and around the world has risen dramatically. As economic conditions tighten, and people find themselves edging ever closer to the poverty line, this demand doesn’t look like it’s going anywhere soon. ‘FEEL GOOD FOOD’ is a film […]

screw the new normal

Branding was devised to track the source of meat. The act of eating is an intimate one, so trust is imperative. We like to think food advertising is the mother of all advertising. That’s why, food advertising is a great indicator of zeitgeist and the marketeer’s perception. Screw the new normal. Behold, the pendulum theory: […]

Snack Break | Dano’s – Tequila with a story

For the inaugural post of Snack Break, where we interview the VIP’s of the food advertising, marketing and media industries, we dive into the land of Tequila. In December of 2018 a tequila connoisseur (Dano) and a long-time family owned craft distillery (Hacienda de Reyes) partnered up to create Dano’s Tequila. Together, they developed the […]

food marketing midst COVID-19: old questions in a new world

It was just three weeks ago. We just launched campaigns for Heinz and l’Or, we were preparing 4 projects for McDonald’s as well as Spanish ice cream, German fast food and beer, Dutch salads and fried chicken, Columbian whiskey, Egyptian cream and international meat alternatives. The team was as exhausted as it was excited to […]

redrum, the amsterdam offices keep transforming

After a hectic remodel of our Amsterdam office, we ended up with two new conference rooms. Thus began the joyous activity of naming these rooms. Don’t forget, these are rooms of war. Disputes are settled, contracts signed and deals celebrated with a glass of bubbly. You can always opt for dividing the conference rooms in […]

How Hip-Hop Changed My View on Creativity

Learn to use what’s available, and make it yours It’s 1986. I’m a skinny 13-year-old white kid living in The Devil’s Armpit, The Netherlands, and I’m surrounded by snack-bar life and mopeds. The only source of new music was the radio, which was predominantly rock and folk-oriented. Musically, I was bored as hell. read the […]