New McDonald’s campaign for McDelivery – Skip the dishes

Another nice concept from the industry leader. From agencies all over the world McDonald’s has impressed us by creating visually simple, but clever ads that often have a humorous undertone. For example, the TBWA Belgium  campaign ‘McMystakes’ recruiting students, shows how a clever idea can be conveyed in a simple image. Whereas, the Valentine’s Day campaign ‘I’m […]

Quorn promises it will not mess up your meal

Quorn, the OG of meat replacers, launches a new campaign in the UK Quorn, the OG of meat replacers, launches a new campaign in the UK. Marketing director @Alex Glen says the messaging of Quorn’s brand stories changes angle from health benefits to environmental awareness. Around me, I hear 12-year-olds refuse to fly to holiday destinations with their […]

Could there ever be a moldy mac?

Burger King goes against every rule in the marketing playbook Everyone who thinks himself a bit of an advertising expert has shared a thought on Burger King’s Moldy Whopper campaign. There are roughly two camps. There are the ones who admire creative excellence as much as CMO Machado’s balls – pardon the visual cue. These people are […]

Last summer I was a professional tree shaker

Everybody who has watched a commercial has an inkling to what’s going on behind the scenes. Everyone has seen a set, whether in a movie or a TV-show, but that’s where most of the common knowledge stops. Making a film, series or commercial involves an entire crew of dedicated people, whom all have their own […]

to all supermarkets who are not plus

Food expert Olaf van Gerwen and his company chuck studios do concept and execution of high-end content for food brands. in his monthly column, he talks about his vision what he sees at the store floor To all the food retailers, on page one of Handbook Positioning in words much more elegant than these it […]

marqt kills it’s appetite apppeal in outdoor

Food expert Olaf van Gerwen and his company Chuck Studios create images and concepts for food brands and retail. Every month he gives his vision on the communications he finds on the shop floor. I grew up in the Adam Smith world: production is decided on the basis of demand and thus a well oiled […]